Dubai the city of skyscrapers

Dubai the city of skyscrapers, ports, and beaches, where big business takes place alongside sun-seeking tourism.

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Dubai’s popularity has never been greater, as evidenced by the 14.36 million overnight visitors the emirate welcomed in 2022. The result made Dubai the world’s most popular destination in terms of international visitor arrivals and second most-popular destination overall in 2022, according to Euromonitor’s Top 100 City Destinations Index. The emirate was also named the World’s Number 1 tourism destination in the 2022 and 2023 TripAdvisor Travellers’ Choice Awards, making it just the second destination in history to receive the accolade twice. As a place famous for superlatives, such as the world's biggest skyscraper and largest mall, it's unsurprising that people continue to flock to its shores. But why is Dubai so popular? Read on to find out.

ACCOMMODATION OPTIONS TO SUIT ALL TASTES AND BUDGETS
While Dubai is home to some of the world's grandest and most luxurious hotels, offering guests five-star experiences during their stay, the city has diversified its offering in recent years to target new visitor demographics, such as families, business and solo travellers. Today, the city boasts one of the world’s most dynamic hotel and hospitality markets, and in terms of accommodation, there really is something for everyone. The First Group’s award-winning hotel portfolio encapsulates this ethos. From the lifestyle focused The First Collection, to Wyndham Dubai Marina and TRYP by Wyndham Dubai – the world’s largest TRYP-branded hotel – the operator boasts something for all tastes and budgets. Guests staying at The First Collection’s hotels in the buzzing districts of Jumeirah Village and Business Bay even receive complimentary access to the recently opened, ultra-exclusive beach club, Soluna Beach, located on the world-famous Palm Jumeirah, giving them the best of both worlds.

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